The KING series is a collaboration between Bride and Drift King, Keiichi Tsuchiya (ドリキン, Dorikin).
Known as the Drift King (, Dorikin) because of his unconventional use of drifting in non-drifting racing events, as well as his role in popularizing drifting as a motorsport. He is a two-time 24 Hours of Le Mans class winner and the 2001 All Japan GT Championship runner-up in professional racing. He is also well-known for his touge driving.
His car, a Toyota AE86 Sprinter Trueno, has become one of the most popular sports cars; the car is also known in Japan as "Hachi-Roku" (hachi-roku meaning "eight six"); his car is also known as "The Little Hachi that Could." Pluspy's 'The Touge,' a two-part video, documents Tsuchiya's touge driving with his AE86.
He worked as a consultant for the popular manga and anime series Initial D, whose main character Takumi Fujiwara describes him. He also worked as a stunt coordinator and stuntman on The Fast and the Furious: Tokyo Drift, in which he also appeared in a cameo.
The KING series has the logo of Keiichi Tsuchiya, as well as letters such as "KING" and "craftsman" embroidered on the front and back of the backrest and headrest in gold color.
The KING series seats are available in black and red in the GIAS III, STRADIA III, and ZETA IV configurations; both in FRP shell and Super Aramid-Black Carbon shell.